Friday, 7 March 2014

Ayrshire College wins marketing award

Ayrshire College has won a national award for an integrated marketing campaign to rebrand the new educational body at the College Development Network Marketing Awards 2014.

The college was formed last year through a merger between Ayr College, Kilmarnock College and the North Ayrshire campus of James Watt College. The new facility’s marketing team won a Gold Award for their work in rebranding the three previously independent bodies as Ayrshire College. The team also took home a Silver Award for the College’s course prospectus. The annual awards recognise and celebrate excellent marketing practice in colleges throughout Scotland.

The Gold Award was for the research and development of the new Ayrshire College brand, which included a new website, Facebook and Twitter, advertising and PR campaign, external and internal signage, and an internal communications plan. Judges described the competition entry as “an extremely challenging project, which was approached in a consultative and pragmatic manner, and was well researched and managed”.

Shelagh McLachlan, Ayrshire College’s Marketing and PR Manager, said, “We are delighted to receive this prestigious award in a very competitive category where the standard is always high. Many colleges across Scotland were involved in mergers last year, which required a rebrand of their new regional college. To win the Gold Award for our rebranding campaign is a great achievement and we have had excellent feedback on our brand.

“The second award was for our prospectus and this was particularly special because it was chosen by a group of student judges.”

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