Ayrshire College has won a national award for an integrated marketing campaign to rebrand the new educational body at the College Development Network Marketing Awards 2014.
The college was formed last
year through a merger between Ayr College, Kilmarnock College and the North
Ayrshire campus of James Watt College. The new facility’s marketing team won a
Gold Award for their work in rebranding the three previously independent bodies
as Ayrshire College. The team also took home a Silver Award for the College’s
course prospectus. The annual awards recognise and celebrate excellent marketing
practice in colleges throughout Scotland.
The Gold Award was for the
research and development of the new Ayrshire College brand, which included a new
website, Facebook and Twitter, advertising and PR campaign, external and
internal signage, and an internal communications plan. Judges described the
competition entry as “an extremely challenging project, which was approached in
a consultative and pragmatic manner, and was well researched and
Shelagh McLachlan, Ayrshire College’s Marketing and PR Manager,
said, “We are delighted to receive this prestigious award in a very competitive
category where the standard is always high. Many colleges across Scotland were
involved in mergers last year, which required a rebrand of their new regional
college. To win the Gold Award for our rebranding campaign is a great
achievement and we have had excellent feedback on our brand.
award was for our prospectus and this was particularly special because it was
chosen by a group of student