North Ayrshire Council has come up with a novel way of encouraging people to vote at this month’s European Election and the Independence Referendum in September – they’ve spray-painted the message onto local pavements.
spokesperson for the Council said, “The idea is to catch voter
attention. Plastic stencils were used by the Streetscene department to
create the graphics at two dozen locations.”
gave the assurance that “special paint” used to create the pavement
messages means the ‘graffiti’ will disappear “in time”.
Council says advantages of the initiative are that the message is highly
visible, inexpensive to apply and easy to roll out across a wide area
in a matter of days.
North Ayrshire’s Electoral Returning
Officer Elma Murray, also the Council’s Chief Executive, said, “The best
advertising campaigns are those with a simple message that grab your
attention in the fewest words.”
The slogans can be seen in
Ardrossan, near the junction of Glasgow Street and Princes Street,
Dockhead Street in Saltcoats and outside Stevenston’s library.